But were too afraid to ask

Congratulations, someone downloaded your document. This introduction is your chance to make sure that they actually read it from cover to cover.

Reading an entire document can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read the complete document.

Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.

Key Subjects

What are the main benefits that a reader will receive from this document? How will the knowledge in this document help them to improve? Summarise these in a simple bullet list:

• How to improve on something they are already doing?
• How to learn a new technique that will save them time or money?
• Give them greater insight into a specific subject?

Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the document was tailored for their individual needs.