Document Title Goes Here

A short description of the document will encourage readers to go past the cover page.

Introduction

Congratulations, someone downloaded your lead magnet. This introduction is your chance to make sure that they actually read it.

Reading an entire lead magnet can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read the complete it.

Your introduction should be no more than one page long so that a busy person can scan read and still get a good idea of the overall message.

Key Subjects

What are the main benefits that a reader will receive from this document? How will the knowledge in this lead magnet help them to improve? Summarise these in a simple bullet list:

How to improve on something they are already doing?
How to learn a new technique that will save them time or money?
Give them greater insight into a specific subject?

Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the document was tailored for their individual needs.

Jane Smyth

Jane Smyth (CEO)

About The Author

It's important to establish credibility with your reader at an early stage. Prove to people that they can trust your content.

...

It's hard to trust someone who you have never met. be sure to include a photo of the author so that readers can at least put a face to the name. if you are writing your eBook on behalf of a company you might want to include a team photo or a photo of the CEO.

Your expertise

What makes you an expert in your field? Why should someone read and trust the content in this book?

Have you gained this knowledge by working in the industry for a long time? Perhaps you achieved outstanding results based on the knowledge contained in this book.

Worksheet Title

Use this text area to describe the overall purpose of this worksheet. What will people achieve by completing the tasks that you have set out for them?