Publication Title
Use this area to describe the publication. This is your opportunity to convince people that they should read more.
Use this area to describe the publication. This is your opportunity to convince people that they should read more.
Congratulations, someone downloaded your lead magnet. This introduction is your chance to make sure that they actually read it from cover to cover.
Reading an entire lead magnet can seem like a big task. This introduction gives you a chance to convince your reader that they will miss out if they do not take the time to read it.
What are the main benefits that a reader will receive from this lead magnet? How will the knowledge help them to improve?
Finish the introduction with a personal message to the reader. Speaking directly to your audience helps to show that the lead magnet was tailored for their individual needs
Jane Smyth
Your name goes here
This introduction is slightly larger than the main body text to help catch the reader's attention.
Kevin McGrath is the co-founder and CEO of Beacon. He has a background in design and has been running his own businesses for more than 10 years.
I was born in N. Ireland and studied Interactive Multimedia Design at the University of Ulster. When in my final year of university I co-founded Starfish Web Consulting with my older brother Eoin.
After running Starfish for 9 years we decided to try a new challenge. After spending so many years designing and building software on behalf of clients we wanted to take ownership of own product.
After a few false starts and products that never got off the runway, Beacon was born. In its early days Beacon was a tool to help journalists create and sell digital magazines. Eventually it evolved into a lead magnet tool for marketers. I learned a lot through this journey and now want to share my experiences with as many people as I can.
Kevin McGrath
Kevin McGrath (CEO)
Bruce Lee
- CHAPTER 1 -
Write a short summary of the chapter's main themes here. Why should people care enough to keep reading?
A lead magnet should act as a stepping stone towards some of your paid products or services.
